Logistics Dispatch & Operations Optimization
Dispatchers were spending hours on phone calls just to answer basic status questions. Floges replaced that loop with a dispatch hub that connected the fleet, warehouses, and customer updates in one system and cut operating cost by 30%.
The client was managing a fleet of over 200 trucks and 5 warehouse locations using a combination of legacy WMS software, shared Google Sheets, and phone calls. Dispatchers were spending up to 4 hours per shift manually calling drivers to check transit status, confirm warehouse arrivals, and resolve delays.
When clients called to ask about delivery times, customer support had to call dispatch, who then called the driver. This phone-chasing loop created operational drag, delayed billing, and added heavy administrative overhead. The core issue was simple: information was trapped in manual communication instead of moving through a reliable system.
We mapped the dispatchers' communication logs and found that 70% of delays came not from traffic, but from manual arrival checks and driver wait times at loading bays.
We scoped an MVP around a driver notification web page and an integration layer with the existing warehouse management system. The driver check-in flow was kept simple and required no app download.
We built the middleware platform and connected SMS triggers through Twilio. WMS checkpoints fed automated check-in pages, and drivers could upload proof of delivery from a mobile camera.
We launched the dispatch portal with a pilot group of 50 drivers. Dispatch operators were trained on how to handle exceptions, such as lost connections, directly inside the new portal.
After launch, we monitored check-in latency and adjusted the geofencing radius to remove false arrival alerts. We also refined the dashboard logic to flag trucks waiting at loading docks for more than 45 minutes.
Instead of forcing the client to buy a costly transportation management system, we built a lightweight middleware layer that connected the tools they already had to real-time communication channels.
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